2016 has been an eventful year for content marketing. The industry has matured while the demands have increased. But what opportunities hide ...

3 good articles to read for 2017

2016 has been an eventful year for content marketing. The industry has matured while the demands have increased. But what opportunities hide around the corner? Experts share their best tips and predict the biggest trends for 2017.

In this blog post, we present three readworthy articles that discuss the most important content marketing trends right now.

What are you planning for 2017? Read through these articles and get inspired.

7 content marketing trends that matter in 2017   
Jay Baer describes what he believes will become next year’s biggest content marketing trends. He talks about the importance of creating reality-based content, tracking customers’ micro-moments, and experimenting with new media formats, such as augmented/virtual reality.

60+ content marketing predictions for a successful 2017 [New E-Book]
In this year’s edition of 60+ Content Marketing Predictions, Joe Pulizzi shares which trends to look out for. Experts predict that paid distribution, audience and media acquisitions as well as context-based content experiences will become important elements for a successful 2017.

State of Content Marketing 2017: The 3 traits that will make brands truly successful
According to Shane Snow at Contently, 2017 will be about becoming rigorously strategic and creating engaging, data-driven stories. “Zombie content”, i.e. content that puts your readers to sleep, will not be enough for next year. Create fantastic content that the audience wants to consume. He gives Netflix as a good example of a company that has succeeded with this.

In summary
Audiences have higher expectations on the content that is being produced. Hence companies must become better at their role as a publisher and a distributor. Companies that succeed will have many business advantages. More loyal customers, higher profitability and greater visibility in search engines and social media.

Is your company ready for the challenge?