What does General Electrics, Lego and Marriott Hotels have in common? What makes them succeed with content marketing when so many others give up? And how can you go about creating a content brand?
In recent years, more and more companies have chosen to move resources from traditional marketing and purchased media to content marketing and own channels. Some have done it strategically, with internal support, the right skills, reasonable goals and clear processes, while others have failed or given up without getting any results.
In the coming year, the wheat will be separated from the chaff. Certain companies will fail. Others will become content brands.
A content brand is a company that thinks, works and acts as a media company. This means that content is part of the core business. It also means that the company produce and publish content based on what the target audience wants to consume.
A content brand builds a loyal audience and creates long-term business with the help of engaging content. Would you like to know more about how to create successful content marketing and become a content brand? Sign up for one of our free seminars below.
What to expect
Over one hour, we will offer insights, trends, inspiration and practical tips on how you can create a content brand. We open the gates at 16:30 and provide drinks and snacks. The seminar itself starts at 17:00 and lasts for no more than an hour. Feel free to stay and mingle afterwards!
The seminars will be held in
Stockholm on 13th September (fully booked), in Gothenburg on 15th September (fully booked), in Oslo on 29th September (fully booked), and in Helsinki on 3rd November. Marketing executives, communications directors and decision-makers will get the most out of this seminar. In case of overbooking, we will reserve the right to prioritise among the people who have registered for the seminar.