March 6, 2017
Wise words from female content marketers
Spoon celebrates International Women’s Day by highlighting female content marketing experts. This is list is far from complete, but rather offers wise tips and ideas from some of the most >
February 27, 2017
Does your content lack a clear call to action?
The purpose of content marketing is to change or strengthen your target group's behaviour. Conversion demands well-crafted calls to action that guide the customer forward on the buyer’s journey. How >
February 23, 2017
Spoon’s guide to strategic content marketing
Working with content marketing without a strategy is like orienteering without a map. Sooner or later you will get lost. Despite this, 63 per cent of all those working with >
February 20, 2017
How to succeed with your next Facebook video
Every day, we consume more than one hundred million hours of Facebook video. Audiences yearn for videos, but the battle to earn their attention is tough. How can you create >
February 13, 2017
The customer is (not) always right
To succeed with content marketing, you must earn your audience’s trust and respect. But you must also respect your own brand. That’s why the customer is (actually) not always right.
February 10, 2017
Sign up to our first spring seminars
Our first spring seminars are around the corner and they cover topics from storytelling to data-driven distribution. Interested in going? Sign up today!
February 6, 2017
How to repurpose your content
There is a lot of time, money and resources that goes into creating fantastic content for your company. Of course, this is necessary if you want to succeed with content >
January 30, 2017
Why we deleted 30 percent of our mailing list
Building an audience and creating long-term loyalty is one of the building blocks of content marketing. So why did we just remove 30 per cent of our newsletter subscribers? And >
January 27, 2017
Content Strategy Masterclass
Content Strategy Masterclass gives you the tools needed to succeed in content marketing.
- Stockholm, September 21, 2017
January 27, 2017
Storybuilding Masterclass gives you the tools needed to create engaging content for your audience.
- Stockholm, September 28, 2017
January 27, 2017
Content Distribution Masterclass
In Content Distribution Masterclass we show you how to create less content that gets more tangible results by using the right distribution methods.
- Stockholm, September 14, 2017
January 23, 2017
We must stop talking about millennials
Millennials is a common term in our industry. Marketers from all over the world are concerned about how they will reach this young target group, become an attractive employer to >
January 16, 2017
Why content marketing works
Content marketing sets up the right context for the sale. The reason is that the method builds on well-established principles that make people want to buy. But what are these >
January 9, 2017
3 New Year’s resolutions for content marketers
When the champagne corks have popped and the last remains of 2016 been cleaned away, it’s time to look ahead. What you as a marketer do in 2017 is entirely >
January 2, 2017
Four content marketing mistakes to avoid in 2017
2016 was a good year for content marketing. But 2017 has the potential to be even better. Especially if you avoid these four (unfortunately quite common) mistakes.