February 13, 2017
The customer is (not) always right
To succeed with content marketing, you must earn your audience’s trust and respect. But you must also respect your own brand. That’s why the customer is (actually) not always right.
February 10, 2017
Sign up to our first spring seminars
Our first spring seminars are around the corner and they cover topics from storytelling to data-driven distribution. Interested in going? Sign up today!
February 6, 2017
How to repurpose your content
There is a lot of time, money and resources that goes into creating fantastic content for your company. Of course, this is necessary if you want to succeed with content >
January 30, 2017
Why we deleted 30 percent of our mailing list
Building an audience and creating long-term loyalty is one of the building blocks of content marketing. So why did we just remove 30 per cent of our newsletter subscribers? And >
January 27, 2017
Content Strategy Masterclass
Content Strategy Masterclass gives you the tools needed to succeed in content marketing.
- Stockholm, September 21, 2017
January 27, 2017
Storybuilding Masterclass gives you the tools needed to create engaging content for your audience.
- Stockholm, September 28, 2017
January 27, 2017
Content Distribution Masterclass
In Content Distribution Masterclass we show you how to create less content that gets more tangible results by using the right distribution methods.
- Stockholm, September 14, 2017
January 23, 2017
We must stop talking about millennials
Millennials is a common term in our industry. Marketers from all over the world are concerned about how they will reach this young target group, become an attractive employer to >
January 16, 2017
Why content marketing works
Content marketing sets up the right context for the sale. The reason is that the method builds on well-established principles that make people want to buy. But what are these >
January 9, 2017
3 New Year’s resolutions for content marketers
When the champagne corks have popped and the last remains of 2016 been cleaned away, it’s time to look ahead. What you as a marketer do in 2017 is entirely >
January 2, 2017
Four content marketing mistakes to avoid in 2017
2016 was a good year for content marketing. But 2017 has the potential to be even better. Especially if you avoid these four (unfortunately quite common) mistakes.
December 26, 2016
Spoon Academy Highlights from 2016
2017 is around the corner and we welcome the new year with a brief review. Here are some of the most popular articles from 2016. Enjoy!
December 19, 2016
3 good articles to read for 2017
2016 has been an eventful year for content marketing. The industry has matured while the demands have increased. But what opportunities hide around the corner? Experts share their best tips >
December 12, 2016
How to create a smart organisation
Smart organisations are marked by their creativity. They make the most of the resources, handle complex issues, and solve tough challenges. It requires patience, dedication, and courage. Sometimes, companies get >
December 5, 2016
VR – towards a more humane experience?
Virtual reality has been one of the most talked about trends this year. But does the technology live up to the hype? And how can marketers use it in their >