September 14, 2016
From content marketing to content brand – Spoon’s guide to successful marketing
A content brand is a brand that thinks, functions and acts as a media company. It builds a loyal audience and creates long-term business with the help of engaging content. >
September 12, 2016
Content Marketing World 2016: The impossible summary
Content Marketing World is the world’s largest content marketing conference. It is, to be exact, enormous. 225 speakers, 190 programme items, closer to 4000 attendees and so much collective knowledge >
September 5, 2016
10 companies that successfully created content brands – here’s how they did it!
During the coming year, the wheat will become separated from the chaff. Some companies will fail with content marketing. Others will become content brands. Here are some companies that are >
August 29, 2016
Content marketing behind the scenes
If you use behind the scenes material in the right way, you can create intimacy, loyality and a larger, more engaged audience. But do you dare to let your customers >
August 22, 2016
This is how you annoy your customers!
A new survey from The Association of Swedish Advertisers shows that 52% of the respondents are negatively inclined towards advertising. Hence you should – of course – invest more in >
August 15, 2016
After work seminar: From content marketing to content brand
What does General Electrics, Lego and Marriott Hotels have in common? What makes them succeed with content marketing when so many others give up? And how can you go about >
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August 8, 2016
3 workflows to improve your content marketing
To succeed with content marketing, you need a well-functioning workflow. To have an effective process in place saves you time, money and resources. In this article, you'll learn about three >
August 1, 2016
How to use Google Analytics in a simple way
Marketers are overwhelmed with data, and it’s easy for the most important figures to get lost in the background. This article is intended for those who want to use Google >
July 25, 2016
3 resources for effective content marketers
Summer is a time to catch up on your reading. Check out these three articles for tips and ideas on how to become a smarter content marketer.
July 18, 2016
New report on native advertising
Native advertising is a hot topic, both among marketers and publishers. In a new report from Native Advertising Institute the numbers prove the effectiveness and pinpoint the problems.
July 11, 2016
5 reading tips from Spoon Academy
Every week hundreds, maybe thousands, of articles are published on marketing in general and content marketing in particular. Many of them are worth to read, but not all of them. >
July 4, 2016
Microsoft buys LinkedIn – what happens next?
A few weeks ago, Microsoft bought LinkedIn for 26.2 billion dollars. Yet what does this really mean for you as a marketer? This article takes a closer look at what >
June 27, 2016
How to work globally with content marketing
Global marketing requires local adaptation. Yet how do you actually work with content marketing in several markets in different countries? Here we provide tips on what to think about and >
June 20, 2016
What can Ricky Gervais teach you about content marketing?
Ricky Gervais is one of the world's top comedians and actors. But what can he teach us about Content Marketing? A lot, actually.
June 13, 2016
How to use events in your content marketing
For many, content marketing is almost synonymous with text and pictures. For others, the focus is on video or funny GIFs. In this article, we give you tips on how >