Working with content marketing without a strategy is like orienteering without a map. Sooner or later you will get lost. Despite this, 63 per ...

Spoon’s guide to strategic content marketing

Working with content marketing without a strategy is like orienteering without a map. Sooner or later you will get lost. Despite this, 63 per cent of all those working with content marketing lack a documented strategy. This guide is for you.

A strategy defines your goals and describes the way to get there. It will guide you to the right decisions, help you use your resources correctly, and ensure that everyone in your team works towards the same goal. A good strategy is short, clear, specific and measurable. And it is important that it is accepted by all parties.

A good strategy serves as a working document. A long-term action plan that everyone in your team can see as a guide in their daily work. And it’s not carved in stone. Quite the opposite, in fact. It should be constantly developed and updated based on the insights you receive during the working process.

To develop a content marketing strategy is not difficult. And with this guide, it will be even easier.

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