How do you measure the impact of content marketing?
More and more marketers have realised the power of content marketing. Yet few can articulate it in clear numbers and measurable impact. To measure the effectiveness of content marketing is difficult and 49 per cent of respondents in the Content Marketing Institute’s annual survey see it as one of their biggest challenges.
To measure the effect of marketing has never been easy. In the late 1800s, the American politician and businessman John Wanamaker said that “half of my advertising is wasted, but I do not know which half.” More than a hundred years later, many marketers would no doubt recognise themselves in this fabled quote.
So, why is it that so difficult? And what can you do to simplify it? In this short guide, we review some basic ideas about effective measurement of content marketing. From fireworks to the conversion.
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