Ricky Gervais is one of the world’s top comedians and actors. But what can he teach us about content marketing? A lot, actually.
In this video, Ricky Gervais talks about one of his most important lessons in life – about how he got the highest rating by sticking to the truth rather than inventing something unreal. His teachings can be applied to almost all marketing and should permeate all content marketing.
1. “Write about what you know”
To succeed in content marketing, you need to find a ‘sweet spot’, an area where your passion and knowledge meet your audience’s needs and wishes. To communicate about topics that you are not expert in, or passionate about, is a genuinely bad idea. To just create fiction is possibly even dumber.
2. “Make the ordinary extraordinary”
Many companies find it difficult to turn their everyday activities and matters of the heart into engaging content. Traditionally, this has been solved by tarting up the truth, hiring a celebrity and writing a jaunty script. Hey presto, you have a commercial that makes you appear to be something you’re not. Something that nobody cares about. Or something that your audience scoffs at.
3. “Being honest is what counts”
At Spoon, we stubbornly repeat our mantra that reality surpasses fiction. We believe that real stories about real people touch the recipient in a way that fiction can never do. Reality gets people to recognise themselves, feel confidence and show loyalty. We believe, as Ricky Gervais does, that honesty is the best policy. Even in marketing.