The email company Emma recently published a report about what’s driving today’s marketers, what problems they’re wrestling with and how they can advance and streamline their work. It offers both a high recognition factor and concrete tips on what you can do to succeed better.
Here are three (out of many) important takeaways from the report!
Email is still the most important channel
Despite the fact that email is often perceived as old-fashioned and unmodern, email marketing still remains the most effective channel. 47% of the respondents say that email marketing generates the highest ROI and 58% say that they will increase their investments in the coming year.
Marketers have too much to do (and too little time)
Most marketers can probably relate to all the endless opportunities, but time is of the essence and the resources are thin. Email Marketing Industry Report 2017 confirms this sentiment, where only 12% say they can meet the expectations that are placed on them.
A tidal wave of data (that is unused)
Today’s marketers know more about their clients and the audience than ever before. The fact is we are overwhelmed by data everywhere, all the time. Few marketers (36%), however, have the resources and the required skills to handle and act on the new knowledge.
Download the full report here.