Spoon celebrates International Women’s Day by highlighting female content marketing experts. This list is far from complete, but offers wise tips and smart ideas from some of the most prominent women in the industry.
The content marketing industry is full of smart women who challenge the status quo and bring about change. Despite this, the industry is often perceived as a ”boy’s club”, writes Joe Chernov in a blog post at Content Marketing Institute.
To me, content marketing is far from a “boy’s club”. In this article, I highlight a few female content marketers who have had the most influence on my own writing and thinking. I hope you’ll find their tips, ideas and wisdom as valuable as I have.
Sonia Simone is Chief Content Officer at Rainmaker Digital. She’s been responsible for publishing Copyblogger – one of the most popular content marketing blogs in the world. So, what’s the key to success? It’s simple but rarely easy: create content that helps customers achieve the results they want.
Sonia advises all content marketers to:
”Show up, pay attention, don’t lie”.
With that mantra, you can’t go wrong.
Ann Handley is an author, speaker, and Chief Content Officer at MarketingProfs. Her books Everybody Writes and Content Rules have both become bestsellers. Handley’s most common advice is to speak with one person in your marketing:
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
The customer wants to feel understood, special and taken care of. Marketers must therefore become masters at combining empathy with key analytical insights.
Kristina Halvorson is the author of Content Strategy for the Web and CEO for Brain Traffic. She has fought hard to make companies understand the importance of a well thought-out content strategy.
“Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.” – Kristina Halvorson
Through her writing, Halvorson has established content strategy as an essential part of content marketing. Back in 2008, she wrote an article about how content presents a huge competitive advantage for businesses.
And she was right. Today we have several content brands that reap immense benefits from their content.
Pamela Wilson is a graphic designer, founder of Big Brand System as well as the author of Master Content Marketing. She likes to emphasise the important interplay between words and good design. A content marketer needs both to succeed.
The content marketing industry is full of extraordinary women who do amazing things. There is no doubt that the communications industry as a whole would benefit from more voices and greater diversity. The content becomes richer, the insights greater, and the discussions much better.
Which women inspire your content marketing? Tweet us your female role models to @spoon_content.