Spoon Academy: Articles
May 29, 2017
Bad content and lazy marketers
Nobody can hear you scream in space – and online no one cares about your content. 75 out of all blog posts should never be published and to succeed you >
May 22, 2017
An agile approach to content marketing
The digital revolution continues to put new demands on industries, employees and organisations. How will your company use an agile approach to achieve even greater results in this fast-paced world?
May 15, 2017
How to achieve creative excellence in content marketing
Creativity is key to producing content that cuts through the noise and makes an impact. But in what ways can your company achieve the creativity necessary to succeed with content >
April 17, 2017
Does your content increase demand?
Valuable content creates demand for your product or service. It teaches, inspires and triggers people to take action. But does your company create content that generates demand?
April 10, 2017
Tomorrow’s brands are personal
Today’s marketing is built on trust, loyalty and credibility. This means we must have the courage to be personal, opinionated, and care about the relationship with our audience. Do you >
April 3, 2017
Is VR the future of content marketing?
Many experts predict that virtual reality is the future of content marketing. The technology is sufficiently new to be exciting, and sufficiently cheap to reach the wider public soon. But >
March 27, 2017
5 takeaways from SXSW
South by Southwest 2017 has come to an end, and we just got back from Austin, Texas. Of course it’s sad that the conference is over, but we did not >
March 20, 2017
5 tips for companies that want to show what they stand for
When internet trolls and populists try to take over the conversation, the circumstances change for everyone who has something to say. It also means that companies must look over their >
March 13, 2017
Content marketing requires courage
Content marketing requires courage. Courage to go against the flow, to invest for the long haul and to move focus away from your own company to meet the needs of >
March 6, 2017
Wise words from female content marketers
Spoon celebrates International Women’s Day by highlighting female content marketing experts. This is list is far from complete, but rather offers wise tips and ideas from some of the most >
February 27, 2017
Does your content lack a clear call to action?
The purpose of content marketing is to change or strengthen your target group's behaviour. Conversion demands well-crafted calls to action that guide the customer forward on the buyer’s journey. How >
February 20, 2017
How to succeed with your next Facebook video
Every day, we consume more than one hundred million hours of Facebook video. Audiences yearn for videos, but the battle to earn their attention is tough. How can you create >
February 13, 2017
The customer is (not) always right
To succeed with content marketing, you must earn your audience’s trust and respect. But you must also respect your own brand. That’s why the customer is (actually) not always right.
February 6, 2017
How to repurpose your content
There is a lot of time, money and resources that goes into creating fantastic content for your company. Of course, this is necessary if you want to succeed with content >
January 30, 2017
Why we deleted 30 percent of our mailing list
Building an audience and creating long-term loyalty is one of the building blocks of content marketing. So why did we just remove 30 per cent of our newsletter subscribers? And >