Spoon Academy: Articles
January 16, 2017
Why content marketing works
Content marketing sets up the right context for the sale. The reason is that the method builds on well-established principles that make people want to buy. But what are these >
January 9, 2017
3 New Year’s resolutions for content marketers
When the champagne corks have popped and the last remains of 2016 been cleaned away, it’s time to look ahead. What you as a marketer do in 2017 is entirely >
December 26, 2016
Spoon Academy Highlights from 2016
2017 is around the corner and we welcome the new year with a brief review. Here are some of the most popular articles from 2016. Enjoy!
December 19, 2016
3 good articles to read for 2017
2016 has been an eventful year for content marketing. The industry has matured while the demands have increased. But what opportunities hide around the corner? Experts share their best tips >
December 12, 2016
How to create a smart organisation
Smart organisations are marked by their creativity. They make the most of the resources, handle complex issues, and solve tough challenges. It requires patience, dedication, and courage. Sometimes, companies get >
December 5, 2016
VR – towards a more humane experience?
Virtual reality has been one of the most talked about trends this year. But does the technology live up to the hype? And how can marketers use it in their >
November 21, 2016
Distribution failure and how to fix it
Content and distribution should go hand in hand. Yet many B2B and B2C companies think of distribution as an afterthought. This is a costly mistake, which fortunately can be fixed >
November 14, 2016
The future looks bright for content brands
Content Marketing Institute and MarketingProfs recently published their B2B and B2C reports about current industry trends in North America. The results look promising overall, but many companies are still struggling >
November 7, 2016
How social media affects the buyer’s journey
Customers have more control over their own buyer's journey. They can collect information and compare prices without involving a sales person or visit a store. The digital transformation affects B2C >
October 31, 2016
Breakfast seminar: Content marketing – insights and trends
Content marketing has grown in recent years and matured as a discipline. While the basic principles remain the same, the challenges are bigger and more complex. What do we know >
October 24, 2016
3 important lessons from Cannes Lions 2016
We live in a technical age where authenticity, creativity and empathy stand out. Communication that leads to change gains attention and is rewarded. The winners of Cannes Lions 2016 are >
October 17, 2016
Is content marketing an American phenomenon?
77 of the 100 most influential people in the content marketing industry are Americans. Why is that?
October 10, 2016
Target marketing versus mass marketing
Is target marketing already caving in to mass communication? It may seem so. For months, ANFO has spearheaded a discussion around waste and cheating in programmatic advertising in Norway. In >
October 3, 2016
Has everything suddenly become “content”?
The boundaries of content marketing have been blurry and debated for a long time. But maybe they are more blurred than ever. Has everything suddenly become "content"?
September 26, 2016
How can you use history in your marketing?
Marketing is no longer about what a company produces, but the stories it tells. Today, more and more companies use their own histories as a lever for future development.