Spoon Academy: Articles
July 18, 2016
New report on native advertising
Native advertising is a hot topic, both among marketers and publishers. In a new report from Native Advertising Institute the numbers prove the effectiveness and pinpoint the problems.
July 11, 2016
5 reading tips from Spoon Academy
Every week hundreds, maybe thousands, of articles are published on marketing in general and content marketing in particular. Many of them are worth to read, but not all of them. >
July 4, 2016
Microsoft buys LinkedIn – what happens next?
A few weeks ago, Microsoft bought LinkedIn for 26.2 billion dollars. Yet what does this really mean for you as a marketer? This article takes a closer look at what >
June 27, 2016
How to work globally with content marketing
Global marketing requires local adaptation. Yet how do you actually work with content marketing in several markets in different countries? Here we provide tips on what to think about and >
June 20, 2016
What can Ricky Gervais teach you about content marketing?
Ricky Gervais is one of the world's top comedians and actors. But what can he teach us about Content Marketing? A lot, actually.
June 13, 2016
How to use events in your content marketing
For many, content marketing is almost synonymous with text and pictures. For others, the focus is on video or funny GIFs. In this article, we give you tips on how >
June 6, 2016
How to succeed with sustainability reports
Who actually reads sustainability reports? Well, it could in fact be many - if the report is done in a smart and accessible way. Here are some top tips on >
May 30, 2016
Key takeaways from Epic Content Marketing
Epic Content Marketing recently took place in Oslo. During two days, roughly 20 experts spoke about everything from how you build your audience to how you measure the effect of >
May 23, 2016
Kvart’s triangle: How to create better video
Video content plays a big role in the future of content marketing. But how can you create better video? David Kvart, the Head of TV production at Spoon, presents three >
May 16, 2016
3 Ted Talks for content marketers
Your company exists because it wants to create some kind of impact. Your job as a content marketer is to find different ways to communicate that impact so people will >
May 9, 2016
How to create an irresistible newsletter
One subscriber is worth a thousand likes. But why should your clients subscribe to your particular newsletter? In this article, you get tips on how to make your newsletter irresistible.
May 2, 2016
5 insights from Super Content Marketing
Super Content Marketing is Sweden's biggest content marketing conference. The full-day event attracted hundreds of visitors and some of the top industry speakers, including the Godfather of Content Marketing, Joe >
April 25, 2016
Sustainability is the future for companies
Why do we really exist? Nowadays, this issue is as important for businesses as it is for philosophers. We all want to feel that there is a meaning to what >
April 18, 2016
If Your Content Disappeared, Would Anybody Miss It?
Content marketing can establish you as an expert in your field. But this means you must create content that your target group wants and couldn't live without. Are you doing >
April 11, 2016
4 Companies That Have Succeeded with Video Tutorials
Content marketing is about creating added value. An excellent way to do this is by creating video tutorials. This article shares four good examples.