Spoon Academy: Articles
June 13, 2016
How to use events in your content marketing
For many, content marketing is almost synonymous with text and pictures. For others, the focus is on video or funny GIFs. In this article, we give you tips on how >
June 6, 2016
How to succeed with sustainability reports
Who actually reads sustainability reports? Well, it could in fact be many - if the report is done in a smart and accessible way. Here are some top tips on >
May 30, 2016
Key takeaways from Epic Content Marketing
Epic Content Marketing recently took place in Oslo. During two days, roughly 20 experts spoke about everything from how you build your audience to how you measure the effect of >
May 23, 2016
Kvart’s triangle: How to create better video
Video content plays a big role in the future of content marketing. But how can you create better video? David Kvart, the Head of TV production at Spoon, presents three >
May 16, 2016
3 Ted Talks for content marketers
Your company exists because it wants to create some kind of impact. Your job as a content marketer is to find different ways to communicate that impact so people will >
May 9, 2016
How to create an irresistible newsletter
One subscriber is worth a thousand likes. But why should your clients subscribe to your particular newsletter? In this article, you get tips on how to make your newsletter irresistible.
May 2, 2016
5 insights from Super Content Marketing
Super Content Marketing is Sweden's biggest content marketing conference. The full-day event attracted hundreds of visitors and some of the top industry speakers, including the Godfather of Content Marketing, Joe >
April 25, 2016
Sustainability is the future for companies
Why do we really exist? Nowadays, this issue is as important for businesses as it is for philosophers. We all want to feel that there is a meaning to what >
April 18, 2016
If Your Content Disappeared, Would Anybody Miss It?
Content marketing can establish you as an expert in your field. But this means you must create content that your target group wants and couldn't live without. Are you doing >
April 11, 2016
4 Companies That Have Succeeded with Video Tutorials
Content marketing is about creating added value. An excellent way to do this is by creating video tutorials. This article shares four good examples.
April 6, 2016
3 Common Marketing Problems Answered
New marketing terms, changes in media, and struggles with measuring are all marketing problems that impact the everyday life of a content marketer.
March 29, 2016
Measure correctly and succeed with content marketing
Engagement is more important than scope when working with content marketing. But how do you measure engagement in the right way?
March 22, 2016
Campaigns or content marketing?
There is a difference between campaign-based marketing and content marketing. Campaigns provide fast results while content marketing builds trust.
March 2, 2016
Which roles are required for Content Marketing?
More and more companies are organising their marketing department to work as an editorial department. Yet which roles do you need, and what skills are essential?
February 24, 2016
How to create unique content for the right audience
By creating unique content for a narrow audience, you can become an expert in your industry.