Spoon Academy: Articles
March 25, 2015
Content marketing and advertising work best when they work together
Today most companies use some form of content marketing. Yet many do not understand how they can synchronise content marketing with traditional advertising.
March 5, 2015
The State Of Content Marketing – 4 insights
US corporate investment in content marketing rose sharply for the third year running. However, many companies still lack a strategy.
March 4, 2015
How to create bad content – four pitfalls
There is actually just one thing that is needed to create great content. Good text.
February 19, 2015
3 crucial steps: How to succeed with content marketing
We explain how to avoid the most common pitfalls and how to succeed with your content marketing.
February 10, 2015
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February 10, 2015
‘Good enough’ is no longer good enough – how do you create fantastic content
It is no longer enough just to create great content. You need to create fantastic content!
February 3, 2015
It’s time for a strategic step
Do you have a strategy for your work with Content Marketing? The answers may be the difference between success and failure.
January 19, 2015
This is Content Marketing
Content Marketing is to attract and retain customers by creating and curating valuable and compelling content on a consistent basis to maintain or change behaviour.
December 19, 2014
This is why your company should use Instagram
More and more companies have discovered the ability to communicate with their audiences and visualise the image of their brand on Instagram.
November 19, 2014
How to become successful on Twitter
Twitter has become a marketing channel to be reckoned with. Today, Twitter has over 200 million active users and about 175 million tweets are sent daily. Twitter constitutes a huge, >
October 16, 2014
Micro Content – the difference is in the detail
The devil may be in the detail, but he's easy to fool with micro content marketing.
September 15, 2014
5 important KPIs in Google Analytics
At first glance, Google Analytics can look like a highly advanced tool, and it’s easy to become paralyzed by the many KPIs that can be measured, compared and analyzed. To >
August 19, 2014
Get started with Google Analytics
How many unique visitors does your website have? And what content is attracting the most traffic? These questions and many more can be answered with Google Analytics. Get started with >
July 15, 2014
Good SEO with editorial content
Content plays a crucial role in the battle for search engine traffic. Here is an introduction to using content marketing to get more visitors to your site.