Spoon Academy: Articles
July 13, 2015
3 insights from Mary Meeker
Three important insights from the Mary Meeker report that everyone working with content marketing should know.
June 29, 2015
Content marketing requires strategy
More and more companies are investing in content marketing but many fail. Having a documented content strategy can be the crucial difference between success and failure.
June 16, 2015
Spoon Academy recommends…
Here we have selected a few gems from the current flow of information, which can help you start, streamline or gain new perspectives on content marketing.
June 4, 2015
Storytelling on Instagram Carousel
More and more companies are now experimenting with different types of content. Yet how do you succeed with storytelling on Instagram?
April 29, 2015
Journalistic skills essential for good content marketing
Content marketing deals with publishing relevant content. Therefore journalists are better than copywriters at creating effective content marketing.
April 24, 2015
5 Tips: Getting Started with content marketing without giving up
In content marketing, quality is much more important than quantity. And continuity can be crucial.
April 14, 2015
Will streaming revolutionise social media?
Can Meerkat and Periscope revolutionise how we use social media?
April 13, 2015
TV is the future of content marketing
More and more companies are investing in TV-formatted content marketing.
April 9, 2015
New handbook for video marketing
70% of all American marketers in B2B industries believe that video is the best form of content for creating conversation.
April 2, 2015
Find the right digital channel
Facebook, Twitter, Instagram, YouTube, LinkedIn, SlideShare, apps... how do you choose the right channels?
March 25, 2015
Content marketing and advertising work best when they work together
Today most companies use some form of content marketing. Yet many do not understand how they can synchronise content marketing with traditional advertising.
March 5, 2015
The State Of Content Marketing – 4 insights
US corporate investment in content marketing rose sharply for the third year running. However, many companies still lack a strategy.
March 4, 2015
How to create bad content – four pitfalls
There is actually just one thing that is needed to create great content. Good text.
February 19, 2015
3 crucial steps: How to succeed with content marketing
We explain how to avoid the most common pitfalls and how to succeed with your content marketing.
February 10, 2015
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