Spoon Academy: Articles
April 29, 2015
Journalistic skills essential for good content marketing
Content marketing deals with publishing relevant content. Therefore journalists are better than copywriters at creating effective content marketing.
April 24, 2015
5 Tips: Getting Started with content marketing without giving up
In content marketing, quality is much more important than quantity. And continuity can be crucial.
April 14, 2015
Will streaming revolutionise social media?
Can Meerkat and Periscope revolutionise how we use social media?
April 13, 2015
TV is the future of content marketing
More and more companies are investing in TV-formatted content marketing.
April 9, 2015
New handbook for video marketing
70% of all American marketers in B2B industries believe that video is the best form of content for creating conversation.
April 2, 2015
Find the right digital channel
Facebook, Twitter, Instagram, YouTube, LinkedIn, SlideShare, apps... how do you choose the right channels?
March 25, 2015
Content marketing and advertising work best when they work together
Today most companies use some form of content marketing. Yet many do not understand how they can synchronise content marketing with traditional advertising.
March 5, 2015
The State Of Content Marketing – 4 insights
US corporate investment in content marketing rose sharply for the third year running. However, many companies still lack a strategy.
March 4, 2015
How to create bad content – four pitfalls
There is actually just one thing that is needed to create great content. Good text.
February 19, 2015
3 crucial steps: How to succeed with content marketing
We explain how to avoid the most common pitfalls and how to succeed with your content marketing.
February 10, 2015
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February 10, 2015
‘Good enough’ is no longer good enough – how do you create fantastic content
It is no longer enough just to create great content. You need to create fantastic content!
February 3, 2015
It’s time for a strategic step
Do you have a strategy for your work with Content Marketing? The answers may be the difference between success and failure.
January 19, 2015
This is Content Marketing
Content Marketing is to attract and retain customers by creating and curating valuable and compelling content on a consistent basis to maintain or change behaviour.
December 19, 2014
This is why your company should use Instagram
More and more companies have discovered the ability to communicate with their audiences and visualise the image of their brand on Instagram.