Native advertising is an effective way of reaching out and engaging with a larger audience and establishing your own brand. We can help you all the way through the process, from strategy to evaluation!
Native advertising involves the use of editorial communications within paid advertising space. However instead of using a traditional banner advertisement, the advertiser’s message is put forward through editorial content that is clearly labelled but adapted to suit the flow of the site. Native advertising is integrated into its surrounding platform so it does not distract the receiver. Instead it should contribute with content that the user is already interested in. And most importantly, the quality of content should be as good as – or preferably better than – its surrounding content.
Creating successful native campaigns requires good content. For this reason, native advertising and content marketing are strongly linked. Good content delivers greater value to the recipient than traditional advertisements, which increases its effectiveness.
We have been working with native advertising for several years and are a leader in the Nordic market. We offer complete solutions in native advertising, where we develop a strategy, concepts, content and manage the distribution.