The Nordic content agency Spoon is developing further and is currently seeking new personnel with a variety of skills. On their wish list are more digital strategists, account managers, television producers and project managers.
“Right now we are seeing strong growth in strategic and digital assignments. The market for content marketing has matured and become more long-term and strategic,” says Spoon’s CEO Anders Ribba.
Over the past two years, Spoon has grown throughout the Nordic region and has opened offices in Malmö, Helsinki and Oslo. As recently as September last year, Spoon took over the Norwegian content agency Teft, which has since grown considerably with several major clients.
“We have a complete offering where we go in as a strategic partner with our clients, which is what many companies are looking for today. We take responsibility for everything, from strategy and content distribution to monitoring and analysis,” says Anders Ribba.
A Nordic presence is also a key competitive advantage, according to Anders Ribba.
“Companies with a large Nordic presence often seek agency partners who can help the entire organisation, regardless of national borders. Here we have an advantage, with our offices in both Norway and Finland, and an almost daily exchange of knowledge flying over the borders.”
Looking for new talent
Right now Spoon is seeking new talent throughout the Nordic region, to meet demand from both existing and new customers. The focus is on digital capabilities, distribution experts and project managers, but also on the wanted list are strong storytelling in the form of editors and television producers.
“In 2015 we decided to outsource all of our print design in Stockholm. What we are seeing now is a competence shift, where we are strengthening our strategic and digital offering and where distribution and narration go hand-in-hand. Layout and design will continue to be an important part of our offer, and we have some twenty art directors and creative directors who ensure that we deliver,” says Anders Ribba.