Very few channels are as effective as an interesting, relevant, and engaging newsletter. We can help you achieve the right results!
Today’s consumers have learned to avoid traditional advertisements. We change the television channel, scroll past the ads in the morning paper and spend more time looking at our phones than at large billboards. But few people say ‘no’ to relevant, inspiring and engaging content delivered directly to their mailbox from the brands that they trust.
A digital newsletter is an effective channel that is easy to measure and track. Every issue can be evaluated in read time, while changes and improvements can be made quickly and easily. With the help of A/B testing, you can see exactly which content your recipients choose and what they want.
Digital newsletters can also be easily segmented for different target groups and through the use of marketing automation they can even be individually customised. Few channels bring you closer to your audience than a digital newsletter.
Spoon has extensive experience in developing and producing engaging newsletters with a clear and measurable impact. We currently produce newsletters for PostNord, SEB, Electrolux Home and Keolis amongst others.