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What did we learn at the Nordic Business Forum 2017?
The business conference was all about the basics, but for a reason: the simplest things are often the most complex.
Charting the journey from recruitment marketing to your bottom line
We talk about journeys a lot in marketing. Customer journeys. Candidate journeys. The thing about a journey, at least in >
3 Nordic marketing managers on the development of content marketing
Earlier this autumn, Spoon released the results from the first Nordic content marketing study. It has been shared and discussed >
Facebook engagement falls with 20%
A new study from Buzzsumo shows that brands and media companies have lost 20% engagement on Facebook since January 2017. >
What makes the ultimate story?
We live in a time where social distribution is the norm – if you’re not on Facebook, you almost don’t >
3 takeaways from Content Marketing World
Last week, Content Marketing World was held for the seventh year in a row in Cleveland, Ohio. Once again, the >
Why the future communications department works as a digital newsroom
Spoon’s recent survey shows that 58% of Nordic companies want to increase their content marketing budgets in the coming year. >
How 5 companies communicate sustainability
Taking a stand is something that both employees and customers demand from today’s organisations. How do different companies communicate their >
It’s all about trust
Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or >