Tag: content marketing
May 29, 2017
Bad content and lazy marketers
Nobody can hear you scream in space – and online no one cares about your content. 75 out of all blog posts should never be published and to succeed you >
May 22, 2017
An agile approach to content marketing
The digital revolution continues to put new demands on industries, employees and organisations. How will your company use an agile approach to achieve even greater results in this fast-paced world?
May 15, 2017
How to achieve creative excellence in content marketing
Creativity is key to producing content that cuts through the noise and makes an impact. But in what ways can your company achieve the creativity necessary to succeed with content >
April 17, 2017
Does your content increase demand?
Valuable content creates demand for your product or service. It teaches, inspires and triggers people to take action. But does your company create content that generates demand?
April 10, 2017
Why content matters for start-ups
Wanting to get your newborn business out into the world? Here are three tips on how start-ups can benefit from content marketing.
April 10, 2017
Tomorrow’s brands are personal
Today’s marketing is built on trust, loyalty and credibility. This means we must have the courage to be personal, opinionated, and care about the relationship with our audience. Do you >
April 3, 2017
Is VR the future of content marketing?
Many experts predict that virtual reality is the future of content marketing. The technology is sufficiently new to be exciting, and sufficiently cheap to reach the wider public soon. But >
March 20, 2017
5 tips for companies that want to show what they stand for
When internet trolls and populists try to take over the conversation, the circumstances change for everyone who has something to say. It also means that companies must look over their >
March 13, 2017
Content marketing requires courage
Content marketing requires courage. Courage to go against the flow, to invest for the long haul and to move focus away from your own company to meet the needs of >
February 27, 2017
Does your content lack a clear call to action?
The purpose of content marketing is to change or strengthen your target group's behaviour. Conversion demands well-crafted calls to action that guide the customer forward on the buyer’s journey. How >
February 23, 2017
Spoon’s guide to strategic content marketing
Working with content marketing without a strategy is like orienteering without a map. Sooner or later you will get lost. Despite this, 63 per cent of all those working with >
February 13, 2017
The customer is (not) always right
To succeed with content marketing, you must earn your audience’s trust and respect. But you must also respect your own brand. That’s why the customer is (actually) not always right.
February 6, 2017
How to repurpose your content
There is a lot of time, money and resources that goes into creating fantastic content for your company. Of course, this is necessary if you want to succeed with content >
January 23, 2017
We must stop talking about millennials
Millennials is a common term in our industry. Marketers from all over the world are concerned about how they will reach this young target group, become an attractive employer to >
January 16, 2017
Why content marketing works
Content marketing sets up the right context for the sale. The reason is that the method builds on well-established principles that make people want to buy. But what are these >