Tag: lead generation
February 27, 2017
Does your content lack a clear call to action?
The purpose of content marketing is to change or strengthen your target group's behaviour. Conversion demands well-crafted calls to action that guide the customer forward on the buyer’s journey. How >
January 16, 2017
Why content marketing works
Content marketing sets up the right context for the sale. The reason is that the method builds on well-established principles that make people want to buy. But what are these >