Tag: native advertising
June 26, 2017
Can we ban bad native advertising?
Right now, there are plenty of guidelines for native advertising. And that’s not so strange. With an expected growth rate of 15 per cent in the coming year, we need >
July 18, 2016
New report on native advertising
Native advertising is a hot topic, both among marketers and publishers. In a new report from Native Advertising Institute the numbers prove the effectiveness and pinpoint the problems.
October 12, 2015
Good content vs. ad blockers
Content marketing could be the answer to advertisers’ problems with ad-blockers.
September 30, 2015
Is native advertising and content marketing the same thing?
Is native advertising the same as content marketing? The answer is no, and this cannot be stressed enough.