Tag: social media
November 7, 2016
How social media affects the buyer’s journey
Customers have more control over their own buyer's journey. They can collect information and compare prices without involving a sales person or visit a store. The digital transformation affects B2C >
July 4, 2016
Microsoft buys LinkedIn – what happens next?
A few weeks ago, Microsoft bought LinkedIn for 26.2 billion dollars. Yet what does this really mean for you as a marketer? This article takes a closer look at what >
May 2, 2016
5 insights from Super Content Marketing
Super Content Marketing is Sweden's biggest content marketing conference. The full-day event attracted hundreds of visitors and some of the top industry speakers, including the Godfather of Content Marketing, Joe >
October 21, 2015
Why are you on social media?
Communicating on social media requires both strategy and engaging material.
July 30, 2015
One subscriber is worth a thousand likes
Content marketing is about creating long-term relationships. Consequently, one subscriber is worth a thousand likes.
December 19, 2014
This is why your company should use Instagram
More and more companies have discovered the ability to communicate with their audiences and visualise the image of their brand on Instagram.
November 19, 2014
How to become successful on Twitter
Twitter has become a marketing channel to be reckoned with. Today, Twitter has over 200 million active users and about 175 million tweets are sent daily. Twitter constitutes a huge, >
October 16, 2014
Micro Content – the difference is in the detail
The devil may be in the detail, but he's easy to fool with micro content marketing.