Taking a stand is something that both employees and customers demand from today’s organisations. How do different companies communicate their sustainability efforts? This is how a few Spoon clients do it.
Företagaren is Sweden’s largest business magazine for entrepreneurs. The magazine’s editorial focus is on the business owner and business conditions. The Swedish organisation Equalisters has reviewed Företagarnas member magazine, and often with brilliant results. 49% of the participating experts in the magazine were women. In comparison, a report from Equalisters showed that experts who participate in Swedish news media were 24,4% women. Of the business owners that are portrayed in the magazine, 46% were women.
‘As a large organisation, we have a responsibility to inspire and share good examples that lead to an increase in diversity for Swedish businesses. During the process, a lot of time and effort is made to find good people to interview, often a lack of time leads the media to interview the same people, often Swedish middle-age men. In addition, there is a written agreement with the magazine’s coworkers on how to think about representation so that no one can show up afterwards and say that they ”couldn’t find anyone”‘, says Günther Mårder, CEO at Företagarna.
As a large organisation, we have a responsibility to inspire and share good examples that lead to an increase in diversity for Swedish businesses. –Günther Mårder, CEO at Företagarna.
A nice mix of information and inspiration has made Företagaren a winner – best editorial membership magazine (print) at the Swedish Design Awards 2015 and best membership magazine in the industrial competition Swedish Content Awards, previously Guldbladet. Read more here.
Samhall Story is a magazine about business value and social responsiblity. The magazine shall combat the deeply-held prejudice that exists about Samhall and instead strengthen Samhall as a knowledge leader within CRS. The magazine shall show the possibility of developing people that nobody else believes in. Samhall’s vision is to contribute to a Sweden where everyone is seen as an asset on the labour market. Read more about the Samhall story here.
SOS Children’s Villages
Spoon has for many years been a content partner of SOS Children’s Villages and supported the charity to communicate its important work. Spoon had produced books and SOS Children’s Villages annual report, web and film, as well as documented field trips. SOS Children’s Villages serves to provide orphans with permanent homes. The assignment is pro bono. Read more here.
Digitilisation contributes to sustainability and makes a difference to all the UN global goals for sustainable development. In collaboration with Spoon, Telia produces their annual report that supports Telia’s ambition to continue being the engine of a digital Sweden. Spoon is responsible for the concept and production o articles, photos and infographics. Read more here.
In 2016, Spoon produced content that was published on Vattenfall’s web before United Nations Climate Change Conference, CCOP22. The conference was mainly about finding concrete action steps to make it possible to reach the goals from the Paris climate agreement. Vattenfall followed the COP22 negotiations closely and the articles were about Vattenfall’s work to face the challenges of climate change. Read more here.
Over to you
How does your company communicate about your sustainability efforts? What core values do you represent and defend? Regardless of how you do it, you must show your readers, stakeholders and employees that you take a stand and make a difference.