Fake news, filter bubbles, and ghost followers. We live in a world which craves authenticity, genuine connections, and companies that stand for something. But how can you build credibility in a low-trust environment? And are you ready to face your customers head-on and defend your stance?
In this breakfast seminar, we’ll look at why an editorial mindset and approach is crucial for a company’s success today. Consumers demand that companies take responsibility, are values-driven, and stand for something.
But marketers aren’t used to thinking like a publisher, just like publishers aren’t used to thinking like a marketer. What can we learn from the two different perspectives, and why do we need both when we work with marketing today?
The seminar is mainly aimed for marketing, communication managers and directors at mid to large sized companies.
Sign up to one of our breakfast seminars in Malmö, Gothenburg or Stockholm to get inspired and learn how you can be more values-driven in your content marketing.