Every company needs to be able to recruit, retain and engage their employees. Employer branding becomes even more important for companies that want to compete for the best talent.
Today, corporate reputation has a large impact on candidates’ choice of workplace, and one of the trends among young people is that they want an employer who takes social responsibility seriously.
Employer branding should be connected to the overall communications strategy, and be an integrated part of the company’s internal and external communication.
Employer branding is not about creating fancy videos or showing funny clips from various company resorts. That is to say: it could be about that. It depends entirely on who you want to reach and what sort of employer you are. What you communicate must correspond to reality.
Good employer branding starts with the question: what are we good at? What is it about our company, our culture, our expertise and our employees that we can promote and communicate? Based on these answers, you can craft an employee value proposition that will attract the right candidates to the organisation.
We have written this guide to those who work with recruitment and find a content marketing approach valuable. We hope you find it useful!