In some industries, the struggle for talent is hard. In all industries it is important to attract the right employee to the right position. Together with London-based Southerly, Spoon is creating the guide for attracting, recruiting and keeping the best employees, using content marketing. We present our advice and experience, as well as real-life case studies, in this first series of breakfast seminars across the Nordics.
How do you communicate to recruit and retain the right employees? How can you use content marketing to become an attractive employer?
Marte Ramborg presents our new guide with seven tips to succeed in employer branding. Marte is the Agency Director at Spoon’s Oslo office and has extensive experience from working in a variety of leadership roles in communications, marketing and NGOs, for instance at Norwegian Air Ambulance.
Mats Michael Olsen is a producer and director at Spoon. He will share how Spoon and the IT company Kantega created a viral hit for the market’s most sought-after talent: the developers. “The Mysterious Life of the Developer” has been seen over 20 million times and has created tangible results for Kantega’s ongoing recruitment efforts.
Since good employer branding is not achieved through stand-alone campaigns, content marketing is an increasingly relevant tool for long-term businesses when recruiting, retaining and engaging their employees. It’s about using good content that reaches the right audience at the right time in the right channel. And it’s about good cooperation between marketing, HR and communication.
The seminar is free of charge and is primarily aimed towards HR, marketing, and communication managers at mid to large-sized companies. Do you want to learn more about employer branding? Sign up by clicking on the event you wish to attend.
The seminars have already taken place. Subscribe to Spoon Academy to get invites to future events.