Digital marketing is finding new paths as ad blockers are spreading, the banner is becoming uninteresting and pop-ups are disturbing the reader’s experience. One of these new roads is native advertising.
Native advertising is not the same as content marketing, but can however be part of a content marketing strategy. While content marketing is defined as interesting and engaging content that the recipient themselves would search for, native advertising is interesting and engaging content that is published on an editorial site that is bought.
Many may argue about the definition of native advertising, but most still agree that it is a form of marketing that is growing strongly and will continue to expand in the future.
In Spoon’s guide to native advertising, you’ll learn:
- What native advertising is – in plain English
- Buzzwords and tracking concepts
- Different types of native advertising
- How to succeed with native advertising
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