All companies realise that the ‘digital transformation’ requires new ways of working, more flexible processes and greater collaboration between different departments. The need to be fast-paced – ‘always on’ – grows. This guide will help.
The role of the story within business has changed of late – from being a tool for marketing the product to being a part of the product. This development brings both challenges and opportunities for today’s marketing and communications managers.
Perhaps the single biggest challenge is that consumers are now more active and informed. The meeting points are many, and the customer journey is not as linear as traditional marketers are used to. Disturbing consumers with mediocre content does not work. In contrast, creating high quality content that the consumer wants is a recipe for success.
A recent survey from the Content Marketing Institute shows that 85 per cent of the most successful marketers focus on creating high quality content. Content that serves a purpose and can even generate revenue. Several companies see the possibilities of this kind of marketing, and have therefore chosen to transform the traditional marketing department to act as a modern editorial office.
Build a media house details four key factors to succeed in creating an effective editorial office. The recipe for success must be simple, but it does not mean that it is easy to implement. Therefore, we also share cases that we hope will inspire and simplify your own changing work process.