December 4, 2017
Behind the scenes of GANT’s big TV show
The Swedish fashion brand GANT has a clear philosophy that can be summed up as ”Never Stop Learning”. With the TV show Couple Thinkers, they build up a world of >
November 27, 2017
3 exceptional content marketing cases
Jay Acunzo waged war against average in his 2017 Content Marketing World keynote, ”Be the Exception”. He argued that we must learn to think for ourselves and trust our intuition >
November 20, 2017
What the Nobel Prize laureate in economics can teach us about marketing
Why do you end up on the couch with a slice of pizza in your hand when you had planned to work out and have a salad? That’s something every >
November 15, 2017
Content Marketing Q&A at Spoon
It's not easy to be a marketer today. The media landscape has changed, old truths are obsolete, and everything changes faster than you are able to act. How can we >
November 13, 2017
Marketing that people pay for
Imagine if marketing could pay for itself and even generate profit. Marketing that is so valuable that people are willing to pay for it. Is that even possible?
November 6, 2017
New research shows what makes marketers successful
Content Marketing Institute and MarketingProfs recently published their yearly B2B report on content marketing. The American study is in its eighth consecutive year, but this will be the first time >
October 31, 2017
Spoon’s guide to building a media house
All companies realise that the ‘digital transformation’ requires new ways of working, more flexible processes and greater collaboration between different departments. The need to be fast-paced – ‘always on’ - >
October 30, 2017
Marketing lessons from a creative collective
Stockholm was the host for the second edition of ”SPACE by”, a concept that was started by the creative collective Trans94 in collaboration with different actors – this time it was adidas. The aim? To create an arena for future creators, sharing resources and knowledge with each other.
October 23, 2017
How business history can make great content
More and more companies activate their own history in their marketing and business development. Whether it’s called “history marketing” or “heritage management”, the trend is growing.
October 20, 2017
Spoon’s guide to native advertising
Digital marketing is finding new paths as ad blockers are spreading, the banner is becoming uninteresting and pop-ups are disturbing the reader’s experience. One of these new roads is native >
October 16, 2017
What did we learn at the Nordic Business Forum 2017?
The business conference was all about the basics, but for a reason: the simplest things are often the most complex.
October 9, 2017
Charting the journey from recruitment marketing to your bottom line
We talk about journeys a lot in marketing. Customer journeys. Candidate journeys. The thing about a journey, at least in branding terms, is that everybody needs to travel together. You >
October 2, 2017
3 Nordic marketing managers on the development of content marketing
Earlier this autumn, Spoon released the results from the first Nordic content marketing study. It has been shared and discussed in social media, by both experts and practitioners. In this >
September 25, 2017
Facebook engagement falls with 20%
A new study from Buzzsumo shows that brands and media companies have lost 20% engagement on Facebook since January 2017. This reminds us of three old content marketing lessons that >
September 18, 2017
What makes the ultimate story?
We live in a time where social distribution is the norm – if you’re not on Facebook, you almost don’t exist. When everybody can distribute their ideas, higher demands are >