January 22, 2018
Breakfast seminars: Employer branding in focus
In some industries, the struggle for talent is hard. In all industries it is important to attract the right employee to the right position. Together with London-based Southerly, Spoon is >
January 15, 2018
3 steps to better content marketing
You know you need to publish quality content. But how do you go about it? In this week’s article, we reveal some of Ann Handley’s favourite tips for content marketers.
January 8, 2018
Is the call for consistency excessive?
That quality is more important than quantity has become a content marketing mantra. But how important is consistency? Is it a myth that consumers expect regular updates from the brands >
December 28, 2017
Highlights from Spoon Academy 2017
2017 has been an eventful year, to say the least. Here at Spoon Academy we’ve conducted the first Nordic content marketing survey, written guides and been to conferences worldwide. Here >
December 18, 2017
Three major challenges for content marketers
Content marketing is developing at a rapid pace. Companies are presented with a number of challenges when it comes to their strategy, organisation, and recruitment. This became obvious as we >
December 11, 2017
The power of real stories
Do you want to change the world? If so, do it with stories from the real word. More research shows why this approach is so effective in your communication.
December 4, 2017
Behind the scenes of GANT’s big TV show
The Swedish fashion brand GANT has a clear philosophy that can be summed up as ”Never Stop Learning”. With the TV show Couple Thinkers, they build up a world of >
November 27, 2017
3 exceptional content marketing cases
Jay Acunzo waged war against average in his 2017 Content Marketing World keynote, ”Be the Exception”. He argued that we must learn to think for ourselves and trust our intuition >
November 20, 2017
What the Nobel Prize laureate in economics can teach us about marketing
Why do you end up on the couch with a slice of pizza in your hand when you had planned to work out and have a salad? That’s something every >
November 15, 2017
Content Marketing Q&A at Spoon
It's not easy to be a marketer today. The media landscape has changed, old truths are obsolete, and everything changes faster than you are able to act. How can we >
November 13, 2017
Marketing that people pay for
Imagine if marketing could pay for itself and even generate profit. Marketing that is so valuable that people are willing to pay for it. Is that even possible?
November 6, 2017
New research shows what makes marketers successful
Content Marketing Institute and MarketingProfs recently published their yearly B2B report on content marketing. The American study is in its eighth consecutive year, but this will be the first time >
October 31, 2017
Spoon’s guide to building a media house
All companies realise that the ‘digital transformation’ requires new ways of working, more flexible processes and greater collaboration between different departments. The need to be fast-paced – ‘always on’ - >
October 30, 2017
Marketing lessons from a creative collective
Stockholm was the host for the second edition of ”SPACE by”, a concept that was started by the creative collective Trans94 in collaboration with different actors – this time it was adidas. The aim? To create an arena for future creators, sharing resources and knowledge with each other.
October 23, 2017
How business history can make great content
More and more companies activate their own history in their marketing and business development. Whether it’s called “history marketing” or “heritage management”, the trend is growing.