September 11, 2017
3 takeaways from Content Marketing World
Last week, Content Marketing World was held for the seventh year in a row in Cleveland, Ohio. Once again, the conference gathered nearly 4,000 participants from more than 50 countries >
September 6, 2017
Why the future communications department works as a digital newsroom
Spoon’s recent survey shows that 58% of Nordic companies want to increase their content marketing budgets in the coming year. But how should companies organise themselves to succeed at content >
September 4, 2017
How 5 companies communicate sustainability
Taking a stand is something that both employees and customers demand from today’s organisations. How do different companies communicate their sustainability efforts? This is how a few Spoon clients do >
August 28, 2017
It’s all about trust
Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or getting advice on where best to invest your money, you >
August 22, 2017
The Current State of Content Marketing in the Nordics [Infographic]
Spoon and Norstat have together conducted the first content marketing survey in the Nordic region. A total of 300 marketers in Sweden, Finland, Norway and Denmark participated in the study. >
August 14, 2017
Sales vs marketing: Who will be your hero?
Stop the silos. Make the customer journey coherent. Decide who owns the marketing narrative. These are the common themes of marketing in 2017. But what do they mean in real terms?
August 7, 2017
Why companies need to take a stand
In a fast-changing world, customers are looking for companies that share their values. Choosing which values to communicate is therefore an important part of your content marketing strategy. Which core values >
June 26, 2017
Can we ban bad native advertising?
Right now, there are plenty of guidelines for native advertising. And that’s not so strange. With an expected growth rate of 15 per cent in the coming year, we need >
June 19, 2017
Good strategy / Bad strategy
The word ”strategy” is one of the most used and abused concepts in the industry. What exactly is the difference between a good strategy and a bad one? In this >
June 12, 2017
What’s driving today’s marketers?
The email company Emma recently published a report about what’s driving today’s marketers, what problems they’re wrestling with and how they can advance and streamline their work. It offers both >
June 5, 2017
Headline hacks: How to get more readers and grow your business
Your headline is the first, and perhaps only, impression you make on a potential reader. On average, 8 out of 10 people will read your headline, but only 2 in >
May 29, 2017
Bad content and lazy marketers
Nobody can hear you scream in space – and online no one cares about your content. 75 out of all blog posts should never be published and to succeed you >
May 22, 2017
An agile approach to content marketing
The digital revolution continues to put new demands on industries, employees and organisations. How will your company use an agile approach to achieve even greater results in this fast-paced world?
May 15, 2017
How to achieve creative excellence in content marketing
Creativity is key to producing content that cuts through the noise and makes an impact. But in what ways can your company achieve the creativity necessary to succeed with content >
May 8, 2017
Welcome to our spring seminars!
Spoon offers valuable tips, insights and inspiration. During the month of May, you can attend seminars on storytelling and data-driven distribution.