In the autumn of 2017, PostNord was in a tough spot. They couldn’t say a word without getting criticised by the public or the mass media. So, they took matter in their own hands. Here’s the story of how they bravely fought back – using native advertising and strategic content. Welcome to sign up to the upcoming PostNord Reputation Turnaround seminar series!
Emma Riblom, Head of Communications at PostNord Sweden, talks about the brave initiative to use native advertising as a way to defend the brand among the public. She’ll provide a behind-the-scenes look into the challenges faced by the Swedish logistics company PostNord.
Fredrik Arvidsson, Client Director at Spoon Stockholm, shares key insights and takeaways from the case together with his colleague, Content Manager Malin Dahlberg. You’ll learn more about the strategic approach, what works and what doesn’t, as well as great examples to inspire your own reputation-building efforts.
Learn from this award-winning case that breaks new ground in content marketing by showing you how you can use relevant and timely content as crisis communications.
Sign up using the buttons below. Seats are limited, so make sure you register your interest today. We hope to see you there!