This week, we share three reading tips on chatbots, the story behind Abercrombie & Fitch’s hiring policy and why the future of content marketing ...

Three reading tips from Spoon Academy

This week, we share three reading tips on chatbots, the story behind Abercrombie & Fitch’s hiring policy and why the future of content marketing isn’t only in video.

Content marketing requires courage. Do you have that? Sometimes, it’s about trying out new technologies. In many cases, it’s about going against best practices and instead create your own. Let this week’s reading tips inspire you to follow your own path.

3 surprising benefits with chatbots

When you hear the word ”bot”, what goes through your head?

Copyblogger’s Sonia Simone associates the word with election sabotage, death threats on Twitter, and Cybermen. Not exactly the most positive associations. Until she heard a talk at Social Media Marketing World and learned three surprising benefits with the new technology.

Why Abercrombie & Fitch got sued by 250,000 employees

Employer branding is something that most companies wrestle with. Unfortunately, there are plenty of bad examples. This article in The Fashion Law describes the story behind Abercrombie & Fitch’s hiring policy. Today, some 250,000 employees have sued the company. Scott Stratten also discusses the case in this podcast episode.

The future is not only in video

Yes, there’s a lot of talk about the future of video. But Mark Shaefer writes that the future of content marketing isn’t in video. He describes why in his article.

Which content inspires you? Share your favourite resources with us on @spoon_content. We are taking a short break over Easter, but will be back with fresh content on Monday 9th April. See you then!