What was one of the biggest themes at the Content Marketing World in Cleveland? How can you prove the impact of your creative stories – what ...

3 reading tips from Spoon Academy

What was one of the biggest themes at Content Marketing World in Cleveland? How can you prove the impact of your creative stories – what metrics do you use and why? And finally, what is the difference between content marketing and copywriting? Find out in this weekly Spoon Academy wrap-up.

Why culture is crucial to content marketing success

One of the biggest themes at this year’s Content Marketing World in Cleveland was not about sophisticated marketing tools or advanced technologies. Rather, it was about the importance of culture that promotes innovative, responsive and meaningful customer relationships.

Read more about the role of culture and how it contributes to content marketing success.

How to show the impact of a good story

Explaining how content marketing impacts your brand can seem like a treacherous journey into a deep cavern, writes Joe Lazauskas at Contently. But it gets a little easier when you remember something: Content marketing only impacts a brand because it helps build stronger relationships with customers or potential customers.

(Bonus tip: Learn about the business value of a good story.)

What is the difference between content marketing and copywriting?

From a traditional standpoint, the answer is obvious, writes Sonia Simone at Copyblogger. Content marketing is about writing and sharing valuable content that attracts new customers and creates loyal clients. Copywriting is about asking your reader to take a specific action.

Content marketing is blogs, podcasts, and newsletters. Copywriting is sales pages, ads and direct mail. But in today’s marketing climate the distinction is not so clear. You must use both – here’s why.

Other reading tips from Spoon Academy

In case you missed our popular explainer video series, you can catch up by following these links:

Why you should create more explainer videos

Four simple rules for creating better explainer videos

3 resources for successful video production