A failed “luxury music festival”, some useful social media tools, and how to make boring industry content really good. Enjoy this week’s ...

Spoon Academy recommends…

A failed “luxury music festival”, some useful social media tools, and how to make boring industry content really good. Enjoy this week’s collection of free Spoon Academy recommendations.

The greatest party that never happened

The failed “luxury music festival” says a lot about today’s marketing landscape. With the right mix of popular influencers and a smashing made-up offer, you can get people to pay a premium. Check out the promotion video here, if you dare.

This mismatch between expectations and reality is a dangerous development, reports Nordic Business Insider. If brands fail to meet expectations, trust is at stake. Now more than ever, brands must deliver on their promises. Keep it real!

(Watch also “Fyre Fraud” on Hulu and “Fyre: The greatest party that never happened” on Netflix to learn more.)

Tools of the trade

Why are you using social media? Take time to answer that question. You need to know the answer before you start investigating different social media tools.

Once you’re clear about your why, swing by Copyblogger’s latest social media guide. We use some of the tools mentioned, and they make a big difference in our own marketing. What’s missing in your toolkit?

Create fantastic content in a boring niche (yes, it’s possible)

Are you in the business of creating content for boring, complex, and undifferentiated products? You’re not alone.

Dennis Shiao over at Content Marketing Institute shares some great tips and examples on how to create content for “boring” industries.

(Hint: Your content doesn’t have to be boring. Promise.)

That’s it for this week. We hope you find these recommendations useful!