This week, we recommend three articles that will help you update your Facebook strategy, find your content focus and create more dynamic content experiences for your customers.
The start of the year is a great opportunity to look over your strategy and plan for the road ahead. This article offers a few top recources that will help you achieve this. Check them out, and get inspired!
Is it time to revise your Facebook strategy?
Mark Zuckerberg & Co. kicked off the year by making changes to their Facebook algorithms, again. This wouldn’t come as a surprise if you’ve followed Spoon Academy for any length of time. Building your own audience is something we’ve taught for many years.
Broadly speaking, the Facebook update means that people and conversations will gain priority in the news feed, while company pages will get less exposure. Jay Baer has written a useful article on the subject, where he gives you nine tips to make the most of Facebook, now and in the future.
(And yes, getting your employees on board is a big part of the puzzle. Sign up to our employer branding seminar if you’re interested in learning more about that.)
Finding your content focus
We’re already in February (seriously, what happened to January?), but it’s never too late to prioritise and finding your focus. Rachel Lindteigen discusses how a focus word kan improve both your content and your marketing. Chris Brogan has done a similar exercise over the years.
Which word will you and your content team pick for 2018?
Structure to win
The American research company Gartner predicted in 2011 that “by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.” Questions and answers will instead be delivered through for instance chat bots, apps and other tools.
Marcia Riefer Johnston writes on Content Marketing Institute’s website how important it is for companies to structure their content. By doing so, these brands create more rich and dynamic content experiences for their customers.
Which content inspires you at the moment? Feel free to tweet your favourite resources to @spoon_content.