Content marketing is about creating added value. Instead of showcasing your product and services you create content that engages your audience and provides them with the knowledge they want. An excellent way to do this is by creating video tutorials.
Every day millions of questions are asked on Google. The companies that provide the best answers become the winners. Whether it’s about peeling onions, putting up some wallpaper, or changing the tires on your car or preparing one’s tax return there is – or should be – good video tutorials that step by step solve the problems of your target group.
Of course you can also solve potential client problems, and answer their questions, in a different format. But video is an appropriate format when you want to simplify complicated processes. Furthermore, we know that video is more engaging than for instance text and images.
Here are four companies that create relevant, engaging content that spreads knowledge and solves problems.
Absolut has a broad range of clear and well-made video tutorials that show you how to mix your favourite drinks by using a number of common bartender tools.
Callaway Golf does not only produce golf clubs, they also provide their audiences with good video tutorials. Different golf profiles accept various challenges on the court and explain how you can improve your game.
Jamie Oliver’s YouTube channel is a Mecca for anyone who wants to simplify and improve their cooking. In the 1 Minute Tips series Jamie Oliver and his colleagues explain anything from how you cook vegetable broth to how you can sharpen your knife in the best way.
The American video hosting company Wistia knows – of course – everything about how companies can use simple videos in their marketing. And they do it themselves. Here you learn how to create a good video with the use of your smartphone, how to choose the right microphone, and how to build your conference room into a DIY video studio.