native advertising and content marketing
Content marketing secrets
5th July 2019

Is native advertising and content marketing the same thing?

Native advertising is a popular, fast growing and successful advertising format. But is it the same as content marketing? The answer is no, and this can't be stressed enough. Björn…
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content marketing roles
Content marketing secrets
28th June 2019

Which roles are required for content marketing?

More and more companies are organising their marketing department to work as an editorial department. Yet which roles do you need, and what skills are essential? Do you know the…
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