agency-client relationship
Content marketing secrets
30th September 2019

4 sure-fire ways to forge a winning agency-client relationship

It’s an age-old question: how can agency-client relationships achieve long-lasting success? What’s the secret to a winning partnership? Spoon London’s head of content Jess Pike investigates.
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StorytellingSpoon loves
4th June 2019

Why creativity really is the secret sauce when it comes to profitability

Tuning in to a recent Advertising Week debate, Jess Pike heard photographer Rankin and art-loving Scottish National Investment Bank CEO Benny Higgins tackle the age-old question of creativity versus business.…
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Employer Brand
1st February 2019

Why a good sense of humour matters: 3 examples of funny employer branding

Everyone has that one friend. You know, the one with a knack for irony and a well-placed punchline. So why is it then, that when witty people abound in real life, we find it so difficult to make people laugh with…
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Storytelling
1st February 2019

Why making a connection counts: 3 brilliant examples of emotional marketing in action

With so many brands competing for customers’ attention, standing out has become more challenging than ever before. But as keen-bean content creators, we know that differentiation is all about giving…
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