Spoon loves
1st February 2019

Best practice: How Red Bull became a marketing powerhouse

When it comes to content marketing, which brands could share a lesson or two on how to do it brilliantly? We explore how one particular energy drinks manufacturer took its…
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StorytellingStrategy
1st February 2019

Why storytelling should be the foundation of your content strategy  

Once upon a time, a Spoon editor went to a half-day YCN workshop. This session, hosted by the marvellous Anna Kiernan, was devised to give a group of bright-eyed marketing and advertising professionals an improved understanding of the value of storytelling,…
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