Designing for behavioural change
Content marketing secrets
13th January 2020

Design for behavioural change

When doing content marketing, the ultimate goal is to have an impact on people’s behaviour, so that it turns into a profitable business. Stephen Wendel’s book ‘Designing for behavior change’…
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Content marketing secrets
2nd December 2019

How to make more sales with content marketing

In the business of content marketing, you can have many small, particular, well-framed aims that are tied into business goals of the moment - a competitive situation on a specific…
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