How to make more sales with content marketing

By | Content marketing secrets

In the business of content marketing, you can have many small, particular, well-framed aims that are tied into business goals of the moment – a competitive situation on a specific market, mega trends of the world or political winds blowing around the globe. But the main goal, the umbrella over it all, is to form a relationship with a person, prospect or a client, that will induce sales. Spoon’s editor and project manager, Mia Backman, investigates.

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