The global pandemic has forced many businesses to operate remotely, placing communication at the forefront of the battle. Without the right equipment, we can’t come together to solve the most…
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Late last night, the winners of the prestigious Content Marketing Awards were announced in London. Spoon won a total of four prizes for their work with Volvo Penta, PostNord, SOS Alarm, and The Swedish Brain Foundation.
A native long read about how PostNord’s security team arrested a mobile thief under dramatic circumstances broke an all-time reading record on Swedish tabloid Expressen. Now the native article receives first prize for Best Use of Text at the Native Advertising Awards in Berlin.
This autumn, Spoon launches a new sister agency. Spoon Inhouse is the name of the brand that will help clients to set up, strengthen and support their inhouse departments. Behind the initiative is Spoon’s co-founder, Melker Forssén.
To succeed with content marketing, you must tie your content to your business goals. It’s not about producing more content, it’s about creating better, more purpose-driven content. How does the…
