The tools are out there, the know-how too. Yet many B2B and B2C companies have trouble measuring the real impact of their marketing actions. Here are some insights on how you can take control of your marketing ROI, shared at the annual digital event Spark Conference in Copenhagen.
Who decides what creativity is – and how do we measure it? And in what ways can we make sure that images, videos and sound files aren’t manipulated? Those were two of the many questions discussed at The Conference in Malmö.