Spark Conference 2019
Content marketing secrets
18th November 2019

Get ready for 2020: Five ways to measure your marketing impact – insights from Spark conference

The tools are out there, the know-how too. Yet many B2B and B2C companies have trouble measuring the real impact of their marketing actions. Here are some insights on how…
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digital insights internet i fokus
Branding
11th November 2019

3 digital insights for 2020

Spoon Malmö’s creative writer and editor Maria Reilly attended the digital conference Internet in Focus (Internet i fokus) in October. These are some of her takeaways.
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hyperchoice illustration
Content marketing secrets
4th November 2019

Living in a world of too many options: Are we suffering from hyperchoice?

Options are both a blessing and a curse. Marketers need to understand how choices affect customers’ purchasing decisions and behaviour. Spoon’s editor, Jessica Johansson, investigates. 
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Strategy
28th October 2019

The psychopath within: Why psychopathic traits can reap big rewards in the sales and marketing department

Psychopaths are all around us – and the world of sales and marketing is one they find particularly appealing. But can adopting the psychopath’s traits help you climb the career…
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attracting talent
Employer Brand
21st October 2019

How to succeed in attracting the right talent

The battle for attracting the right talent is bound to get tougher in the coming year. As a result, more employers are systematically working with employer branding to succeed. New…
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