Designing for behavioural change
Content marketing secrets
13th January 2020

Design for behavioural change

When doing content marketing, the ultimate goal is to have an impact on people’s behaviour, so that it turns into a profitable business. Stephen Wendel’s book ‘Designing for behavior change’…
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5 common pitfalls to avoid content marketing
Content marketing secrets
6th January 2020

How to navigate 5 common content marketing pitfalls

Fluffy. Nice to have. Surplus to requirements. Content marketing is sometimes seen as all three. Why? Because all-too-often it’s delivered without any kind of strategy in place. Rachel Barber explains…
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get in front of camera
Video
16th December 2019

How to survive in front of a camera

As film becomes more common in content marketing, the likelihood that you will be asked to step in front of a camera increases. At least if you have some valuable…
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What were the biggest takeaways from the Native Advertising Days in Berlin? Read about the five key lessons from Native Advertising Days?
Content marketing secrets
9th December 2019

Creativity ❤️ data = true. 5 important takeaways from Native Advertising Days

How do the leading publications take their native advertising to the next level? What changes are rushing in (and out)? Spoon’s Malin Dahlberg shares five important takeaways from Native Advertising…
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Content marketing secrets
2nd December 2019

How to make more sales with content marketing

In the business of content marketing, you can have many small, particular, well-framed aims that are tied into business goals of the moment - a competitive situation on a specific…
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