In its very purest form, content marketing is about creating added value for your customers. Instead of showcasing your product and services, you create content that engages your audience and provides them with the information and insight they’re looking for. An excellent way to do this is by creating video tutorials, as Olle Lindholm explains.
Every day millions of people ask questions on Google, and the brands that provide the best answers become the winners. Whether it’s about peeling onions, building a wardrobe, or changing the tyres on your car, there is – or should be – a good video tutorial that offers step-by-step advice on how to solve the problem.
Of course, you can also solve potential client problems by using the same approach, and video is a great option when you want to simplify a complicated process. Furthermore, we all know that video is often more engaging than text.
Here are four companies that create relevant, engaging content that speaks to customer painpoints.
Absolut has a broad range of clear and well-produced video tutorials that show you how to mix your favourite drinks by using a number of common bartender tools.
2. Callaway Golf
Not only does Callaway Golf produce golf clubs, they also provide their audience with video tutorials. Different golf pros accept various challenges on the golf course and explain how to improve your game.
3. Jamie Oliver
Jamie Oliver’s YouTube channel is a dream for anyone who wants to simplify and improve their cooking. In his one-minute tips series, Jamie and his colleagues explain everything from how to cook vegetable broth to how to sharpen your kitchen knife.
The American video hosting company Wistia knows everything about how brands can use simple videos in their marketing. Here, you can learn how to create a good video with the use of your smartphone, how to choose the right microphone, and how to build your conference room into a DIY video studio.