A content brand is a brand that thinks, functions and acts as a media company. It builds a loyal audience and creates long-term business with the help of engaging content. But how do you become a content brand? Download our guide to find out.
In recent years, more and more companies have chosen to move resources from traditional marketing and purchased media to engaging content on their own channels. Some have done this strategically, with internal support, the right skills, reasonable goals and clear processes, while others have failed or given up without results.
In the coming years, the wheat will be separated from the chaff.
Some companies will fail. Others will become content brands.
In this guide, we go through nine key steps to creating a content brand.