During the autumn of 2016, SOS Alarm had a major need to recruit hundreds of new co-workers to all SOS Alarm centrals across Sweden. The aim with the campaign was to showcase the person behind the Swedish emergency number 112, to create awareness about the company’s services and attract more co-workers.
A challenge was to get the right type of applications from people who already had a background in health care or emergency-related fields.
Spoon created a video format that shows the person behind the job role, rather than in detail present the desired qualifications. The videos were adapted for social media.
As a result of the campaign, SOS Alarm received roughly 1,600 applications from candidates across the country. The interest was sky-high, which in the end resulted in the desired number of recruited coworkers (roughly 96 new co-workers).
Our client, Jenny Friberg, Communications strategist at SOS Alarm, has this to say about the results of the campaign:
”The recruitment campaign exceeded all our objectives and expectations. Through digital marketing we were better able to adapt our sponsored posts to the target groups, and we not only got a record number of job applicants, but they also had the right background and experiences. The campaign contributed to major engagement internally among our staff and created a large internal pride, which was a key factor behind the campaign’s success.”
– Jenny Friberg, Communications strategist at SOS Alarm
Job applications from candidates across the country.
SOS Alarm got roughly 100 new co-workers as a result of the campaign.
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