For their 2016 report, Systembolaget wanted to create a more accessible product that was easy to read via mobile phone and easy to share.

Systembolaget

Target group in focus

The challenge

Systembolaget’s responsibility report is a combined annual report and sustainability report. The most important issues for Systembolaget’s business are described here, where sustainability issues are integrated into an overarching strategic plan.

For their 2016 report, Systembolaget wanted to create a more accessible product that was easy to read via mobile phone and easy to share.

The solution

Systembolaget’s responsibility report became a fully web-based report. The website has a combination of articles, videos and infographics with GRI-related information and the company’s financial performance.

The result

Since 2014, the digital responsibility report has made progress. The bounce rate has fallen by 97 percent. This incredibly impressive figure indicates that the responsibility report is reaching precisely the right target group, as visitors stay and read more than just one page on the site.

The website statistics show not only that more visitors stay on the site; they also stay for longer. Visitors spend an average of 30 seconds more on the responsibility report – regardless of whether they are visiting via computer or mobile phone.

97%

The bounce rate has fallen by 97 percent.

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Visitors spend an average of 30 seconds more on the responsibility report.

As a state-owned company, Systembolaget formulates its sustainability report in accordance with the Global Reporting Initiative (GRI) and GRI G4.

Want to know more about the case?

Meryem Can would love to tell you more!

+46 76 045 63 04 or meryem.can@spoon.se