Brand transparency has definitely been a buzz word in the media lately. But how can companies and brands push transparency even further? Is courage the keyword to success and could…
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What makes a brand ‘a great brand?’ What do Coca-Cola, Oreo, Lego, LUSH Cosmetics and Chumbak have in common? In this post, Kajol Runwal explores how the longevity of brand-narratives…
Spoon Malmö’s creative writer and editor Maria Reilly attended the digital conference Internet in Focus (Internet i fokus) in October. These are some of her takeaways.
A content brand is a brand that thinks, functions and acts as a media company. It builds a loyal audience and creates long-term business with the help of engaging content....
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How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone...
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