11th November 2019
3 digital insights for 2020
Spoon Malmö’s creative writer and editor Maria Reilly attended the digital conference Internet in Focus (Internet i fokus) in October. These are some of her takeaways.
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25th March 2019
From content marketing to content brand [FREE GUIDE]
A content brand is a brand that thinks, functions and acts as a media company. It builds a loyal audience and creates long-term business with the help of engaging content.…
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1st February 2019
5 clever ways to articulate your brand purpose
How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone…
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1st February 2019
Why employer branding matters (and how McDonald’s is leading the way)
Olle Lindholm interviews Shelley Hoppe, agency director of Spoon London, about building a credible employer brand and attracting the right talent for your company.Last year, we interviewed the Swedish employer…
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1st February 2019
What exactly is a rebrand? 5 things to consider when shaking things up
It’s not unusual to see brands ditch their old image and replace it with something completely new. But a successful rebrand is no easy task. Matilda Egere-Cooper explores what marketers…
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