Maria Reilly
0
Sustainability reporting tips
BrandingHow to
4th June 2019

Sustainability reporting: How to make the most out of it (and why) 

You’ve spent yonks sourcing examples, making sense of statistics, writing texts and making sure it gets printed on deadline. And there it is. The finished sustainability report, which – to be perfectly blunt –…
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Olle Lindholm 0
0
content brand guide
StrategyGuidesBranding
25th March 2019

From content marketing to content brand [FREE GUIDE]

A content brand is a brand that thinks, functions and acts as a media company. It builds a loyal audience and creates long-term business with the help of engaging content.…
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Olle Lindholm
5
StrategyBrandingHow to
1st February 2019

5 clever ways to articulate your brand purpose

How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone…
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Olle Lindholm
5
Employer BrandBranding
1st February 2019

Why employer branding matters (and how McDonald’s is leading the way)

Olle Lindholm interviews Shelley Hoppe, agency director of Spoon London, about building a credible employer brand and attracting the right talent for your company.Last year, we interviewed the Swedish employer…
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Matilda Egere-Cooper
0
rebrand
Employer BrandBrandingHow to
1st February 2019

What exactly is a rebrand? 5 things to consider when shaking things up

It’s not unusual to see brands ditch their old image and replace it with something completely new. But a successful rebrand is no easy task. Matilda Egere-Cooper explores what marketers…
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