How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone...
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Can you share a great example of brilliant employer branding? While I’m not much of a fast food eater, I really admire McDonald’s as an employer brand – they do an absolutely…
It’s not unusual to see brands ditch their old image and replace it with something completely new. But a successful rebrand is no easy task. Matilda Egere-Cooper explores what marketers...
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