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1st February 2019
5

5 clever ways to articulate your brand purpose

By Olle Lindholm | Branding, How to, Strategy
How do you feel about Brexit, climate change or immigration? Brands have traditionally been wary of taking a stance on such divisive socio-political issues. But things are now changing. Gone...
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1st February 2019
5

Why employer branding matters (and how McDonald’s is leading the way)

By Olle Lindholm | Branding, Employer Brand

Can you share a great example of brilliant employer branding? While I’m not much of a fast food eater, I really admire McDonald’s as an employer brand – they do an absolutely…

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1st February 2019
1
rebrand

What exactly is a rebrand? 5 things to consider when shaking things up

By Matilda Egere-Cooper | Branding, Employer Brand, How to
It’s not unusual to see brands ditch their old image and replace it with something completely new. But a successful rebrand is no easy task. Matilda Egere-Cooper explores what marketers...
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Most Popular Posts

  • 4 brands that create brilliant video tutorials 1st February 2019
  • Why employer branding matters (and how McDonald’s is leading the way) 1st February 2019
  • 5 clever ways to articulate your brand purpose 1st February 2019
  • How to create sticky stories (and why memorability matters in content marketing) 1st February 2019
  • How to create niche content for your target audience – in three easy steps 1st February 2019

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