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1st February 2019
5

Why employer branding matters (and how McDonald’s is leading the way)

By Olle Lindholm | Branding, Employer Brand

Can you share a great example of brilliant employer branding? While I’m not much of a fast food eater, I really admire McDonald’s as an employer brand – they do an absolutely…

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1st February 2019
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rebrand

What exactly is a rebrand? 5 things to consider when shaking things up

By Matilda Egere-Cooper | Branding, How to, Employer Brand
It’s not unusual to see brands ditch their old image and replace it with something completely new. But a successful rebrand is no easy task. Matilda Egere-Cooper explores what marketers...
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