Within digital marketing, numbers and three-letter acronyms spread faster than Twitter spam. “How to increase your CTR”, “Why you must work with BIG DATA!” Often it is a lot of…
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What makes a brand ‘a great brand?’ What do Coca-Cola, Oreo, Lego, LUSH Cosmetics and Chumbak have in common? In this post, Kajol Runwal explores how the longevity of brand-narratives…
Remember when touch screens were brand new and felt revolutionary? It’s time to adapt again, in a much bigger way. Audio search is growing rapidly with questions simply being voiced…
The audio content boom is here, thanks to new tech trends. And the possibilities to be creative are endless. Spoon’s content director Johan Larsson knows why you should pay extra attention to the audio content landscape in 2020.
When doing content marketing, the ultimate goal is to have an impact on people’s behaviour, so that it turns into a profitable business. Stephen Wendel’s book ‘Designing for behavior change’…
