Spark Conference 2019
Content marketing secrets
18th November 2019

Get ready for 2020: Five ways to measure your marketing impact – insights from Spark conference

The tools are out there, the know-how too. Yet many B2B and B2C companies have trouble measuring the real impact of their marketing actions. Here are some insights on how…
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hyperchoice illustration
Content marketing secrets
4th November 2019

Living in a world of too many options: Are we suffering from hyperchoice?

Options are both a blessing and a curse. Marketers need to understand how choices affect customers’ purchasing decisions and behaviour. Spoon’s editor, Jessica Johansson, investigates. 
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agency-client relationship
Content marketing secrets
30th September 2019

4 sure-fire ways to forge a winning agency-client relationship

It’s an age-old question: how can agency-client relationships achieve long-lasting success? What’s the secret to a winning partnership? Spoon London’s head of content Jess Pike investigates.
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digital customer journeys
Content marketing secrets
23rd September 2019

How to survive in a digital storm

'What are our customers' needs - and how can we add value to the customers?' Implementing this leading motto in a digital landscape, that is constantly moving its boundaries, can…
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measure creativity and truth at the conference 2019
Content marketing secrets
16th September 2019

How do you measure creativity and truth? Insights from The Conference 2019

Who decides what creativity is – and how do we measure it? And in what ways can we make sure that images, videos and sound files aren’t manipulated? Those were…
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