Mia Backman
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Designing for behavioural change
Content marketing secrets
13th January 2020

Design for behavioural change

When doing content marketing, the ultimate goal is to have an impact on people’s behaviour, so that it turns into a profitable business. Stephen Wendel’s book ‘Designing for behavior change’…
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Rachel Barber
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5 common pitfalls to avoid content marketing
Content marketing secrets
6th January 2020

How to navigate 5 common content marketing pitfalls

Fluffy. Nice to have. Surplus to requirements. Content marketing is sometimes seen as all three. Why? Because all-too-often it’s delivered without any kind of strategy in place. Rachel Barber explains…
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Malin Dahlberg
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What were the biggest takeaways from the Native Advertising Days in Berlin? Read about the five key lessons from Native Advertising Days?
Content marketing secrets
9th December 2019

Creativity ❤️ data = true. 5 important takeaways from Native Advertising Days

How do the leading publications take their native advertising to the next level? What changes are rushing in (and out)? Spoon’s Malin Dahlberg shares five important takeaways from Native Advertising…
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Mia Backman
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Content marketing secrets
2nd December 2019

How to make more sales with content marketing

In the business of content marketing, you can have many small, particular, well-framed aims that are tied into business goals of the moment - a competitive situation on a specific…
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Malin Käll
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GuidesContent marketing secrets
21st November 2019

Guide: 8 insights from Content Marketing World – and how to put them into practice

In this free guide, we’ve compiled the eight most important insights from Content Marketing World. We’ve also added some of our own expert recommendations to make sure you get that…
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